Saudi Arabia’s wellness economy is expanding quickly. Not only in gyms and studios, but in brands, communities, and new roles within the sports ecosystem. In the middle of that shift, Hana Basrawi stands out.
She didn’t stop at content creation. She built THYGA, a wellness brand anchored in one core idea: trust. Trust in your body, your mindset, and your ability to progress through consistency. Her story reflects something bigger happening in the Kingdom. It shows how a fitness influencer can evolve into a fitness entrepreneur, and step confidently into wider sports platforms that are shaping the country’s future.
Background and Journey
Hana Basrawi is Saudi/British, shaped by a life lived across regions, languages, and expectations. That duality gives her the cultural fluency to speak to Saudi and GCC audiences with real familiarity, while also presenting Saudi wellness values in a tone that global brands and sports properties understand. More importantly, her direction reflects a new wave of founders in the Kingdom, people building at the intersection of health, media, and commerce. That mindset shows up in how she talks about growth.
“I don’t want to get older and look back and think I played it safe or didn’t explore, especially when it comes to our own internal worlds and our abilities... When I see someone else achieve their goals, it motivates me massively.”
It’s a personal philosophy that fits her public work: keep moving forward, keep learning, and keep proving to yourself what’s possible.
From Fitness Creator to Founder Mindset
Hana Basrawi didn’t set out to become a fitness influencer. She started by sharing her work online while living in London and studying engineering, then a workout video took off and the audience response was unmistakable. Instead of treating it as a viral moment, she treated it as a signal.
“I already train. Why not build something from it that helps people and can also become a business?”
That’s the first founder move, turning attention into usefulness. The second move was turning content into a system. Hana began shaping her platform around a deeper idea: “Find your why—underline it, because it’s what matters.” And she built from there with a “give first” mindset.
“My focus is what I can give people. Everything else comes naturally.”
THYGA starts exactly at that intersection. Movement plus mindset built on one promise: trust the process, and trust yourself.
THYGA and the Business Behind the Brand
THYGA positions itself as more than fitness. The brand language blends wellness, confidence, and identity, and repeatedly returns to one anchor statement: “THYGA = TRUST.” This is the heart of the business. In wellness, trust is the currency. When people trust you, they commit. They repeat. They recommend. That’s what turns influence into a company. What makes THYGA particularly notable is that it isn’t just motivational content. It’s a product ecosystem.
1. Digital Programs Built for Saudi Realities
THYGA offers structured programs such as a 4-Week Ramadan Guide, designed around wellbeing during the holy month. This is not generic, globalized fitness content. It reflects local habits, energy cycles, and cultural context. That kind of localization signals entrepreneurial thinking.
2. Women-Centered Training Approaches
Programs like “Move with THYGA” are designed around women’s lived experiences, including menstrual cycle-based considerations for women. That positioning shifts the narrative from aesthetics to education. It focuses on helping women understand their bodies rather than simply “achieve a look.”
3. Practical Physical Products
THYGA also sells resistance bands (a simple product, but a smart one): it supports training anywhere, lowers barriers, and fits a wide range of users—from beginners to advanced.
4. Utility That Builds Retention
The THYGA macro calculator is another strong signal. It gives utility, collects emails, and keeps the brand in the customer’s routine. That’s retention thinking.
Put together, THYGA is building what many creators never reach: owned assets. Products. Tools. Programs. A reason to return.
Wellness Advocacy: Movement as a Mindset
Hana doesn’t frame fitness as punishment or a race toward someone else’s body. She treats it as a personal operating system, something that strengthens how you think, regulate emotions, and show up in life. In her philosophy, confidence isn’t a reward for “looking right.” It’s built through small, repeated acts: showing up, doing the work, and keeping promises to yourself.
Her message centers on a few pillars: confidence from within, discipline as a choice, and progress through repetition. She rejects shortcut culture (quick-fix aesthetics and trend-driven results without foundations), in favor of patience, self-respect, and consistency that can survive real life.
“Discipline is a decision. Whether I have motivation or not, I have discipline.”
In today’s Saudi Arabia, where opportunity is expanding, schedules are intense, and social comparison feels louder than ever, this approach feels like a form of protection. When you change how people think about movement, not just how they train, you're not just influencing feeds. You're shaping behavior, identity, and long-term health.
Credibility in the Sports Ecosystem
What elevates Hana’s profile beyond fitness creator is her presence in the wider sports world, where Saudi Arabia is investing heavily to grow participation, entertainment, and new formats.
eSkootr Championship: Team Principal role
In 2024, the eSkootr Championship (eSC) announced Hana Basrawi joining as Team Principal of Team Pathfinders as the series prepared for races in the Middle East during the 2024/25 season. This is a meaningful signal for the Saudi sports economy:
- It shows personal branding can translate into sports governance and team leadership, not only sponsorship posts
- It expands the definition of “sports entrepreneur” beyond the traditional gym/studio model
In other words: she isn’t only influencing audiences. She’s stepping into sports structures.
Riyadh Active Show: Leadership on the Ground
At Riyadh Active, a leading fitness and wellness event in the capital, Hana Basrawi shows what participation leadership looks like on the ground. The event spotlighted her as a top-ranked fitness influencer in Saudi Arabia and one of the fastest-growing names in the UK and UAE, known for a fun, holistic approach to health and wellbeing.
But her role goes beyond the workout floor. Hana focuses on audiences that are often overlooked in mainstream fitness conversations, and she’s also pushing for long-term impact, calling for P.E. to be included in school curriculums. When people meet her in person at events like this, they don’t just watch a session. They see how she’s actively helping elevate the fitness scene for everyone.
Supporting Women Participation in Golf
Earlier, Hana Basrawi was among a select group of Saudi female figures invited by Golf Saudi to attend the Aramco Team Series tournament in Sotogrande, Spain, as part of the launch of its Mass Participation program. The initiative was designed to expand access to golf and accelerate women’s involvement in the sport, both locally and internationally.
Her presence at the activation positioned her within a broader national effort to grow female participation in sport. It reinforces a clear pattern: Hana is not operating in one vertical. She shows up across fitness, motorsport, and now golf, engaging with different layers of Saudi Arabia’s evolving sports ecosystem.
Vision 2030 reflection
Vision 2030 is building mega-events and global leagues. But the quieter transformation is equally powerful: Saudi Arabia is building a healthier, more active society, where women’s participation is visible, celebrated, and economically meaningful. Hana Basrawi and THYGA sit right in that space. Not because they are “just fitness.” But because they show a modern Saudi business model: movement, mindset and trust, delivered through products, community, and sports ecosystem relevance.
For young Saudis, the invitation is clear. Build something useful. Build something local. Build something you can stand behind. And when the opportunity comes to step onto bigger sports platforms, step forward prepared.
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