Majdi Allulu stands at the intersection of Saudi Arabia's sports renaissance and its booming tech economy. As the founder and CEO of Grintafy, Allulu has built a pathway for thousands of aspiring athletes to be seen, recognized, and signed. In a country where youth passion for football runs deep, his mission aligns seamlessly with Vision 2030: unlocking local talent and fueling a diversified digital economy.
Background & Journey
Majdi Allulu’s story starts in the world of tech long before sports. With a degree in Computer Engineering and over two decades of experience in IT and business leadership, he climbed the ranks in tech-driven roles. But it wasn’t until he combined this expertise with a personal passion for football that the spark for Grintafy was born.
"Football is everywhere in Saudi Arabia, but the opportunities aren’t always visible,"
Inspired by the missed chances he witnessed among friends and local talents, Allulu saw a gap in the sports ecosystem: a digital solution that connects unsigned players with real scouting and career opportunities.
The Venture: Grintafy
Launched in 2018, Grintafy is often described as a "LinkedIn for football players." But it goes deeper than that. The platform allows users to build athletic profiles, upload videos, receive performance ratings, and even participate in scouting events. Grintafy uses data and social validation to showcase skills, turning a player's hustle into tangible visibility.
Under Allulu’s leadership, the platform has grown to host hundreds of thousands of users across the GCC. It has also secured partnerships with football clubs, academies, and scouts, both locally and internationally. Most notably, Grintafy has facilitated direct signings of amateur players into professional teams, a previously rare feat in the region. In a sector long dominated by traditional scouting methods and informal networks, Allulu’s innovation is a shift toward inclusivity and meritocracy.
How Grintafy Works
On Grintafy, a player creates a football CV. That CV is not just text. It is built through matches, tryouts, ratings, and performance records. Every game played through the app adds another piece to that player’s story.The more a player shows up, competes, and grows, the stronger that CV becomes. That’s deeply personal. It turns invisible effort (hours on dusty pitches, sacrifices from parents, daily training) into something concrete and visible.
Football for All: More Than Just Contracts
Majdi Allulu also ensures that Grintafy works for players who simply want to play more, not just those chasing contracts. So the platform includes “football on demand”: If someone wants to play tonight, they open the app and see pickup games and organised matches nearby. This everyday access to football reflects a deeper mission: building community and keeping people active, competitive, and connected.
What He Chose to Build Under the Hood
Majdi comes from a tech background, so he treats the underlying system with the same care he gives to the user experience. He pushed Grintafy to go beyond simple listings:
- AI and data analytics are used to support live streaming and performance analysis, with more advanced scouting tools on the roadmap.
- Web3 and blockchain are being introduced through strategic partners like Chiliz and Adaverse, so that player performance and ratings can be recorded transparently and securely.
- Fintech features, like in-app “G-coins”, link performance and engagement to rewards, making development more motivating and structured.
All of this is there to serve something human: trust. Clubs and federations need to trust the data they see. Players need to trust that the system will not ignore them. Parents need to trust that time invested will count for something. Behind the dashboard designs and algorithms is a founder who knows that if the tech is weak, the promise to players falls apart.
The Founder Behind an Ecosystem
Beyond Grintafy, Majdi has taken on roles that show how he sees himself: not only as a startup CEO, but as a builder of a wider sports and tech ecosystem. He founded Sportify, a “one-stop shop” concept for SportsTech. He took on the role of Chairman of Pala De 7, another sports-focused venture. He invests in and advises startups across FinTech, EdTech, MarTech, and digital assets. Those choices reflect his personal drive:
- To share his experience with younger founders.
- To support ideas that sit at the intersection of technology, youth, and opportunity.
- To turn his own journey into a platform for others, not just a personal brand.
This is how he lives the phrase “venture architect.” Not as a slogan, but as a daily practice.
Vision 2030 Impact
Grintafy is not just a startup success story, but a national asset. Saudi Arabia's Vision 2030 aims to increase youth participation in sports, create new career pathways, and elevate the Kingdom’s global sports presence. Allulu’s platform directly supports all three goals. By digitizing talent discovery, Grintafy democratizes access to football careers. It empowers youth from all backgrounds, not just those in elite academies or urban centers. It also builds a data-rich infrastructure that can inform national sports development strategies.
Allulu’s recognition by government entities, including being awarded special residency for his entrepreneurial contributions at Biban 2025, signals the state’s endorsement of his impact.
Leadership & Strategy
What sets Majdi Allulu apart is his ability to merge vision with execution. He built an ecosystem. From integrating video analysis to offering in-person scouting events, his leadership reflects a commitment to real outcomes for users. His strategic edge lies in understanding both tech scalability and human ambition. Grintafy was designed for user engagement, community validation, and athlete development. Allulu also placed heavy focus on partnerships, working with clubs, sponsors, and regional federations to grow both reach and credibility.
Redefining What’s Possible for Saudi Talent
Majdi Allulu represents the next generation of Saudi founders who blend local insight with global ambition. His journey reflects what Vision 2030 stands for: empowering youth, leveraging tech, and creating opportunities where none existed before. He didn't wait for systems to change. He built a new system.
His work helps bridge the gap between playgrounds and pro contracts. Between dreams and data. Between passion and policy. For every Saudi youth who once believed talent alone wasn’t enough, Grintafy now offers proof that it is, with the right platform.
Your Turn to Build and Lead
Are you passionate about sports, tech, or building what doesn’t exist yet? Majdi Allulu’s story is your invitation.
- Build what you wish existed.
- Look at problems as invitations to innovate.
- Use digital tools to unlock human potential.
Saudi Arabia's sports economy is growing fast. Whether you're an athlete, developer, or dreamer, there's room for you to lead. As Grintafy proves, your idea might just be the next national success story.
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