Kaswara Al-Khatib is a serial entrepreneur, media mogul, and digital innovator who has played a pivotal role in shaping the Arab media and entertainment industry. As the Chairman of Webedia Arabia, he continues to drive the evolution of digital content production and distribution across the Middle East. His journey from computer engineering to marketing and media leadership is a testament to vision, creativity, and entrepreneurial resilience.
Early Life and Education
Al-Khatib began his academic journey by earning a bachelor's degree in computer engineering from King Abdulaziz University in Jeddah. His technical background provided him with a strong analytical foundation, which he later combined with marketing expertise gained through his tenure at Procter & Gamble, one of the world’s leading multinational corporations.
Entrepreneurial Journey
From FullStop to UTURN Kaswara Al-Khatib's entrepreneurial drive led him to launch multiple ventures, each addressing gaps in Saudi Arabia’s media, advertising, and entertainment industries:
- FullStop (2002): A communication agency aimed at reshaping local advertising and branding strategies.
- Made in Saudi Films (2009): A production and post-production house headquartered in Jeddah, focused on elevating regional film and video production quality.
- UTURN Entertainment (2010): A groundbreaking online entertainment network designed to cater to Saudi youth, offering high-quality, culturally relevant, and innovative digital content.
Revolutionizing Digital Media with UTURN Entertainment
UTURN Entertainment rapidly became the leading Arabic multi-channel network, amassing nearly 31 million followers and subscribers. By focusing on:
- Creative storytelling tailored to Saudi and Arab audiences.
- Edgy and socially relevant content aligned with cultural aspirations.
- Youth engagement through social media and digital-first strategies.
This success positioned UTURN as a dominant force in Arabic digital content, revolutionizing how media was created, consumed, and monetized in the region.
Merging with Webedia Arabia Group
A New Era in Media Production In July 2018, UTURN Entertainment merged with Webedia Arabia Group, a France-based digital media giant. This strategic move led to the creation of Webedia Arabia, a powerhouse in content creation, digital media distribution, and brand storytelling across the Middle East.
As Chairman of Webedia Arabia, Al-Khatib continues to lead expansion efforts, ensuring the company remains at the forefront of Arabic digital entertainment with offices in Jeddah, Riyadh, Dubai, Beirut, Cairo, and Belgrade.
Impact and Legacy
Kaswara Al-Khatib’s journey reflects his ability to identify gaps, build platforms, and lead digital transformation. His legacy is marked by:
- Elevating Arabic digital content to a global standard.
- Pioneering media entrepreneurship in the Middle East.
- Creating opportunities for young creatives and media professionals.
His relentless pursuit of excellence, innovation, and audience engagement has not only reshaped the media industrybut also inspired a new generation of Arab entrepreneurs to push boundaries in digital entertainment.
Kaswara Al-Khatib is not just a media leader—he is a storyteller, a strategist, and a visionary transforming the future of digital content in the Arab world.
